Our livestock procurement team maintains ‘farm gate’ relationships with family farms to ensure a high quality and consistent supply of suitable livestock into our brand.

We don’t cut corners, we do things the right way in order to deliver our consumers delicious beef and lamb that they are proud to serve their family and friends.


We pride ourselves on producing consistently delicious beef and lamb that our customers around the world can rely upon 52 weeks of the year.




MSA Red Gum Beef

Eating quality is guaranteed and for Red Gum Beef underpinned by strict company specifications and grading

techniques, in conjunction with Meat Standards Australia (MSA) – Australia’s eating quality standard – to guarantee a tender, juicy and flavourful eating experience.